A compelling investment case
Our business has a compelling investment case centred around four key areas.
Our markets
Market growth is underpinned by robust fundamentals:
Ageing housing stock
Driving need for home improvement
Climate change
Driving increased focus on retrofitting homes
Rising energy costs
Encouraging customers to make their homes more energy efficient
Broadening DIY market
A new wave of younger DIYers, many of whom are women
Role of the home
Homes have become multi-purpose as people spend more time at home, with shift to hybrid working
Changing consumer trends define the need for change
Convenience / speed
Value / quality
Digital growth
Desire for better homes
Customer needs change and we must move with pace and adjust to meet those needs.
DIGITALLY DRIVEN BUSINESS
We have a digitally-led approach to sales with 96% of sales touching the store

Approaching ⅔ of customers starting their journey digitally as they demand more digitally-led propositions
Digitally-led proposition drives efficiency and sales density across the physical store network
Strong plans to drive continued growth through our Growth Levers
1 Winning for Trade - TradePro Growth
2 Accelerating Design & Installation - natural category extensions, broadening the proposition
3 DIY Category Wins - getting our fair share in underweight categories
4 Digital Capability - continued development of a seamless offer
5 Store Investment - high return on refits, exploit new space opportunities
6 Enhanced store service model - laying the foundations for future growth
7 A Winning Culture - Delivering exceptional customer experience through engaged colleagues and growing responsibly